Luma de Oliveira (Cantagalo, Rio de Janeiro, December 10, 1967) is a former model, actress and Brazilian carnival queen. She was Madrinha da Bateria (Godmother of the Percussion, "Queen of the Drums") for a number of samba schools up until 2005, before returning to the role for the famous Portela school in 2009.
Oliveira began modeling at age 16, after the death of her father in 1980. She moved to Niterói and her brother Mem became her guardian, agent and manager. She worked in Japan, France and Germany, but her biggest success was in Brazil.
Luma de Oliveira promoted the Clarity line of cosmetics, marketed through FLX Consultancy and Franchising. She also appeared in commercials for Havaianas flip-flops and Danone yogurt, and on the cover of numerous Brazilian magazines: Fitness, Guys, Headline, Look, and Who's That Guy.
She caught the attention of Brazilian Playboy in 1984 as the younger sister of television actress Isis de Oliveira, who was herself featured on the magazine's cover in 1983 and 1991. Luma was the covergirl in 1987, 1988, 1990, 2001 and 2005; she was named Miss Playboy International in 1999. Her five cover appearances, including her most recent at age 40, are the most of any person in the magazine's history[1] and those issues generated record magazine sales. The January 2005 issue commemorated the magazine's 50th anniversary.
Oliveira appeared on the cover of VIP, a popular Brazilian men's magazine, in January 2000. In their annual reader poll, she was included in their list of the world's 100 sexiest women for the years 1998 through 2003, and 2006. Her highest ranking was in 2001, when she placed eighth.
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