She appeared on her father's single at just a few hours old, so it comes as no surprise that Beyoncé and Jay-Z's daughter Blue Ivy is a brand in the making.
According to reports in the US, the new parents have moved to trademark their one-month-old baby's name.
The power-couple have filed an application with the U.S. Patent and Trademark Office to protect Blue Ivy's name against others using it.
